Crystal Fernando is a global leader and change-maker with more than twenty years of experience in strategy activation, start-up growth, technology, innovation, and service design. She has advised leaders and teams in over 20 countries, helping bring new ideas to market with clarity and impact.

Before founding WhatBox, she served as a trusted advisor to leading service brands including The Walt Disney Company, MGM Resorts International, and The Ritz-Carlton Hotel Company, and spent 15 years with InterContinental Hotels Group, where she most recently led Global Commercial Delivery.

Today, Crystal helps individuals and organizations navigate change, transformation, disruption, and high-stakes decisions while remaining grounded, clear, and deeply human. Her work blends sharp strategy, deep empathy, and informed design to build empowered, energized teams and drive sustained growth. She believes the future belongs to leaders who stay calm in chaos, are rooted in purpose, and lead with an unapologetically human approach, bringing creativity into every step of the journey while keeping ego at the door.